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Made to Stick

Made to Stick

Why Some Ideas Survive and Others Die
BusinessSelf-Help & Psychology
Pages
304
Published
2007
Language
English

Synopsis

Ever wonder why some ideas spread like wildfire while others fizzle out? Chip and Dan Heath explore the science behind "sticky" ideas, revealing the six key traits that make messages memorable and impactful. Discover practical strategies, from the "Velcro Theory of Memory" to "curiosity gaps," to ensure your own ideas get heard and remembered.

Prose complexity
7/10

Vibe

InformativeThought-ProvokingInspiringIntellectual

Genres

Business Self-Help & Psychology Psychology

Authors

C
Chip Heath

Chip Heath is the author of Made to Stick, a book that explores why some ideas are more memorable than others. He's a master at explaining complex concepts in clear, actionable ways.

D
Dan Heath

Dan Heath is the author of Made to Stick, a book that explores why some ideas survive and others die. He's known for his clear, practical approach to understanding how ideas spread and influence people.

Read all 2 reviews