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The Tipping Point

How Little Things Can Make a Big Difference
Pages
287
Published
2000
Language
English

Synopsis

Malcolm Gladwell explores the science behind social epidemics, examining how ideas, products, and behaviors spread like wildfire. He identifies the key factors and personality types that drive these sudden, dramatic shifts in society, from fashion trends to crime waves. Discover how a few influential individuals can spark widespread change and understand the tipping points that shape our world.

About the author

M
Malcolm Gladwell

Malcolm Gladwell (born September 3, 1963, in Fareham, England) is a British-Canadian journalist and author. Raised from the age of six in Elmira, Ontario, he worked as a reporter for The Washington Post before joining The New Yorker as a staff writer in 1996, where he remains on staff. His books, including The Tipping Point, Blink, Outliers, David and Goliath, Talking to Strangers, The Bomber Mafia and Revenge of the Tipping Point, examine how small decisions, unconscious judgments and social pa...

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