M
Martin Lindström
Martin Lindström is the author of the international bestseller Buyology. He's known for his insightful explorations into consumer behavior and marketing.
Buyology
- Pages
- 240
- Published
- 2008
- Language
- English
Synopsis
Ever wondered what truly drives your purchasing decisions? In "Buyology," Martin Lindström reveals the hidden forces behind our buying habits, drawing on a massive neuromarketing study. Discover the surprising science that explains why we choose certain brands and what really influences our subconscious minds in the marketplace.