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Dan Ariely
Dan Ariely is the author of Predictably Irrational, a book that explores the surprising reasons behind our everyday decisions. He's known for making complex behavioral economics accessible and entertaining.
Predictably Irrational
Predictably Irrational
- Pages
- 352
- Published
- 2008
- Language
- English
Synopsis
Why do we make the financial decisions we do? In this revised edition, behavioral economist Dan Ariely examines the irrational forces that influence our choices, from personal spending to global economic crises. Discover how expectations, emotions, and social norms can lead us astray and what we can do to make better decisions.