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Switch: How to Change Things When Change Is Hard

Pages
322
Published
1999
Language
English

Synopsis

This book explores the psychology of change, offering practical strategies for navigating personal and professional transitions. It provides a framework for understanding why people resist change and how to overcome those obstacles. Learn how to make change happen, whether it's for yourself or for an organization.

About the author

C
Chip Heath

Chip Heath is the author of Made to Stick, a book that explores why some ideas are more memorable than others. He's a master at explaining complex concepts in clear, actionable ways.