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Daniel Kahneman
Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics.
Thinking, Fast and Slow
Daniel Kahneman, the psychologist who won the Nobel Prize in Economics for work he did with his late collaborator Amos Tversky, distills a career spent studying how the mind actually makes decisions. He organizes human thought into two systems: System 1, fast, intuitive, and emotional, forming impressions and judgments effortlessly and automatically; and System 2, slow, deliberate, and logical, engaged only when we consciously think something through.
Most of daily life runs on System 1, and Kahneman methodically maps the biases and shortcuts it relies on — anchoring, availability, loss aversion, overconfidence, the planning fallacy, and dozens more — showing how these heuristics that serve us well most of the time also produce systematic, predictable errors in judgment. Drawing on decades of experiments, he applies these findings to everything from stock-picking and medical diagnoses to the mistakes that undermine our happiness, and outlines when we should distrust our own snap judgments.
Thinking, Fast and Slow is a foundational text of behavioral economics, translating rigorous research into an accessible account of the machinery behind human choice — essential reading for understanding why smart people make irrational decisions, and how to guard against it.