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Book cover of Yes!

Yes!

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2008288 pagesFree Press

Synopsis

Discover the science behind getting a 'yes'! This book breaks down the psychology of persuasion, using real-world research to offer practical strategies for influencing others. Learn how to effectively communicate your ideas and requests in any situation, from the workplace to personal life.

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Authors

Noah J. Goldstein is the author of Yes! He writes about topics that make you think.

Steve J. Martin is the author of Yes! and other books that explore the fascinating world of persuasion. He's a go-to voice for anyone interested in how people make decisions.

Robert B. Cialdini is the author of the classic Influence. His work explores the psychology of persuasion and how it shapes our decisions.

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Edition

Book cover of Yes!
5 editions available