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William Ury
William Ury is a negotiation expert, co-author of the classic Getting to Yes. His work focuses on finding practical solutions to conflict.
Getting Past No
Synopsis
Learn how to navigate difficult conversations and turn adversaries into partners with William Ury's proven negotiation strategy. This book offers practical techniques to stay in control under pressure, defuse anger, and understand what others truly want. Discover how to use power effectively and reach agreements that satisfy everyone involved, even in the toughest situations.