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Bruce Patton
Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.
Getting to Yes
Learn the art of negotiation with this essential guide from the Harvard Negotiation Project. 'Getting to Yes' provides a clear, step-by-step strategy for resolving conflicts and reaching mutually agreeable solutions in any situation. Discover how to separate people from problems, focus on underlying interests, and create options that satisfy all parties involved.
This book is a foundational text in negotiation courses and is frequently assigned reading in business schools, law schools, and conflict resolution programs worldwide.
The authors later published "Getting Past No: Negotiating with Difficult People," which builds upon the principles introduced in "Getting to Yes" by addressing more challenging negotiation scenarios.
It introduced the concept of "principled negotiation," advocating for separating the people from the problem and focusing on interests rather than positions, which was a significant shift from traditional bargaining approaches.