Frank I. Luntz is a pollster and communications strategist who specializes in the power of language. He is best known for Words That Work, which examines how specific phrasing shapes public opinion and business outcomes. His writing focuses on the practical application of messaging in everyday life.
Win
Win
Synopsis
Frank I. Luntz, a renowned pollster and political consultant, offers insights into the art of persuasion and effective communication. This book explores strategies for influencing public opinion and achieving success in various fields, from politics to business. It provides practical advice on how to connect with audiences and deliver messages that resonate.
Vibe
Genres
Edition
WinMass Market Paperback, 2011HyperionISBN: 9789022580660
