Frank I. Luntz is a pollster and communications strategist who specializes in the power of language. He is best known for Words That Work, which examines how specific phrasing shapes public opinion and business outcomes. His writing focuses on the practical application of messaging in everyday life.
La palabra es poder
La palabra es poder
Synopsis
Frank Luntz, a renowned political consultant, explores the power of language and how specific words and phrases can shape public opinion and influence outcomes. This book delves into effective communication strategies, offering insights into how to connect with audiences and convey messages persuasively. It's a guide for anyone looking to understand and master the art of impactful speech.
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Edition
La palabra es poderPaperback, Mar La Esfera de los Libros, S.L.ISBN: 9788499700045