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WORDS THAT WORK

WORDS THAT WORK

IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
BusinessBusiness & Economics
Pages
273
Published
2007
Language
English

Synopsis

Discover the secrets behind powerful communication in this revised edition of 'Words That Work.' Dr. Frank Luntz, a renowned language expert, reveals how the right words can influence opinions, win arguments, and achieve your goals. Learn practical strategies to craft messages that resonate and persuade, whether in business, politics, or personal life.

Prose complexity
7/10

Vibe

InformativeThought-ProvokingInspiringIntellectual
Mentor Figure

Genres

Business Business & Economics Essays Politics & Society Self-Help & Psychology

About the author

F
Frank I. Luntz

Frank I. Luntz is a pollster and communications strategist who specializes in the power of language. He is best known for Words That Work, which examines how specific phrasing shapes public opinion and business outcomes. His writing focuses on the practical application of messaging in everyday life.