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Obtenga el sí

Obtenga el sí

El arte de negociar sin ceder
BusinessSelf-Help
Pages
232
Published
2011
Language
Spanish

Synopsis

This influential guide offers a straightforward, universally applicable method for successful negotiation in any context. It provides practical strategies to reach mutually beneficial agreements without compromising your principles. Learn how to separate people from the problem, focus on interests rather than positions, and invent options for mutual gain.

Prose complexity
7/10

Vibe

InformativeIntellectualThought-Provoking
Mentor Figure

Genres

Business Self-Help

Authors

A
Aída Santapau

Aída Santapau specializes in practical advice for achieving your goals. Her book, Obtenga el sí, offers clear strategies to help readers get positive results. She focuses on empowering individuals to make things happen.

B
Bruce Patton

Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.

R
Roger Drummer Fisher

Harvard Law School professor and director of the Harvard Negotiation Project.

W
William Ury

William Ury is a negotiation expert, co-author of the classic Getting to Yes. His work focuses on finding practical solutions to conflict.