Skip to content
Book cover of Obtenga el sí

Obtenga el sí

+3 more
2011232 pagesGestión 2000

Synopsis

This influential guide offers a straightforward, universally applicable method for successful negotiation in any context. It provides practical strategies to reach mutually beneficial agreements without compromising your principles. Learn how to separate people from the problem, focus on interests rather than positions, and invent options for mutual gain.

Vibe

Authors

William Ury is a negotiation expert, co-author of the classic Getting to Yes. His work focuses on finding practical solutions to conflict.

Harvard Law School professor and director of the Harvard Negotiation Project.

Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.

Aída Santapau specializes in practical advice for achieving your goals. Her book, Obtenga el sí, offers clear strategies to help readers get positive results. She focuses on empowering individuals to make things happen.

Genres

Edition

Book cover of Obtenga el sí