M
Marco Iansiti
Marco Iansiti is a professor at the Harvard Business School, whose primary research interest is technology and operations strategy and the management of innovation.
Technology Integration
Technology Integration
- Pages
- 249
- Published
- 1997
- Language
- English
Synopsis
This book argues that technology integration is crucial for launching successful new products. Based on a six-year study of over fifty companies, it explores the complexities of high-tech product development and how research knowledge translates into competitive products. The book examines technology integration at managerial and strategic levels, highlighting the evolution of R&D and how diverse firms develop these capabilities. It demonstrates that leveraging new science and technology effectively depends on a firm's ability to conceptualize how to use emerging technologies to define a product that makes business sense.