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The New Age of Innovation

The New Age of Innovation

Driving Co-Created Value Through Global Networks
Business & EconomicsManagement
Pages
278
Published
2008
Language
English

Synopsis

C.K. Prahalad and M.S. Krishnan propose a significant change in corporate organization, advocating for IT and its management structure to become the core foundation of any business. They argue that future growth hinges on this shift, enabling companies to innovate processes and products by effectively utilizing technology and global resources. This approach aims to create distinctive customer experiences for the future market.

Prose complexity
7/10

Vibe

InformativeIntellectualThought-ProvokingComplex

Genres

Business & Economics Management Technology Business

About the author

C
C. K. Prahalad

C. K. Prahalad was a leading voice in business strategy and management. He is widely recognized for his groundbreaking book, The Fortune at the Bottom of the Pyramid, which explored how businesses can innovate to serve low-income markets. His ideas continue to influence global development and corporate social responsibility.