C. K. Prahalad was a leading voice in business strategy and management. He is widely recognized for his groundbreaking book, The Fortune at the Bottom of the Pyramid, which explored how businesses can innovate to serve low-income markets. His ideas continue to influence global development and corporate social responsibility.
The New Age of Innovation
The New Age of Innovation
Synopsis
C.K. Prahalad and M.S. Krishnan propose a significant change in corporate organization, advocating for IT and its management structure to become the core foundation of any business. They argue that future growth hinges on this shift, enabling companies to innovate processes and products by effectively utilizing technology and global resources. This approach aims to create distinctive customer experiences for the future market.
Vibe
Genres
Characters
C. K. PrahaladProtagonist
M.S. KrishnanProtagonist
Subjects
Edition
The New Age of InnovationUnknown, 2008
278 pages
McGraw-HillLanguage: EnglishISBN: 978007159828612 editions available
