Claude Cossette writes on a range of topics, from environmental conservation in Je Préserve L'Eau to media and advertising with Communication de masse et consommation de masse and La publicité en action. Readers also enjoy his book Oceanie.
La publicité en action
La publicité en action
Synopsis
This comprehensive guide explores the multifaceted world of advertising, offering an in-depth look at its principles, strategies, and practical applications. It delves into the various aspects of creating effective campaigns, from initial concept to execution and analysis. Readers will gain a thorough understanding of how advertising functions in the modern marketplace.
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Edition
La publicité en actionUnknown, 1987
510 pages
Editions Riguil internationalesLanguage: FrenchISBN: 9782920444034
