La publicité en action

comment élaborer une campagne de publicité, ou, ce qui se passe derrière les murs d'une agence

Pages: 510
Published: 1987
Language: French

Synopsis

This comprehensive guide explores the multifaceted world of advertising, offering an in-depth look at its principles, strategies, and practical applications. It delves into the various aspects of creating effective campaigns, from initial concept to execution and analysis. Readers will gain a thorough understanding of how advertising functions in the modern marketplace.