Svend Hollensen is a leading voice in international marketing. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets. It's a key text for anyone studying or working in the field.
ESTRATEGIAS DE MARKETING INTERNACIONAL

ESTRATEGIAS DE MARKETING INTERNACIONAL
Synopsis
This comprehensive textbook provides a deep dive into the strategies essential for successful international marketing. It covers key concepts, frameworks, and real-world applications to navigate the complexities of global markets. Readers will gain a thorough understanding of how to develop and implement effective marketing plans on an international scale.
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Edition
ESTRATEGIAS DE MARKETING INTERNACIONALPaperback, Aug
832 pages
Pearson DistribuciónISBN: 9788483226407

























