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Book cover of ESTRATEGIAS DE MARKETING INTERNACIONAL

ESTRATEGIAS DE MARKETING INTERNACIONAL

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2010832 pagesPearson Distribución

Synopsis

This comprehensive textbook provides a deep dive into the strategies essential for successful international marketing. It covers key concepts, frameworks, and real-world applications to navigate the complexities of global markets. Readers will gain a thorough understanding of how to develop and implement effective marketing plans on an international scale.

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Authors

Svend Hollensen is a leading voice in international marketing. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets. It's a key text for anyone studying or working in the field.

Jesús Arteaga writes on business and marketing topics. His book, ESTRATEGIAS DE MARKETING INTERNACIONAL, provides practical strategies for navigating global markets.

Yago Moreno López explores subjects from international marketing to organizational behavior and the nature of luck. His works include "ESTRATEGIAS DE MARKETING INTERNACIONAL," "INTRODUCCIÓN AL COMPORTAMIENTO ORGANIZATIVO," and "¿Existe la suerte?".

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Book cover of ESTRATEGIAS DE MARKETING INTERNACIONAL