Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [Wikipedia][1] [1]: http://en.wikipedia.org/wiki/Donald_Norman
The Psychology of Everyday Things

The Psychology of Everyday Things
Synopsis
Discover how the objects you use every day are designed to communicate with you. Donald Norman explores the principles of good design, showing how intuitive interfaces make our interactions with technology seamless and enjoyable. Learn why user error is often a design flaw, not a personal failing, and how thoughtful design can lead to a more pleasurable user experience.
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Donald NormanSupporting
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Edition
The psychology of everyday thingsHardcover, 1988
257 pages
Basic BooksLanguage: EnglishISBN: 978046506709115 editions available


