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Gary Vaynerchuk
Gary Vaynerchuk is a New York Times bestselling author, perhaps best known for his book Crush It! He's a business and internet marketing expert who writes about building your brand online.
Crush it!
Ready to turn your passion into profit? Gary Vaynerchuk's guide shows you how to leverage the internet to build a business around what you love. Learn from his experience building a wine empire and then a personal brand online. This book is your roadmap to making your entrepreneurial dreams a reality.
While the core principles regarding personal branding and passion remain foundational, the specific platform strategies and technical advice are largely dated. Readers seeking current tactical guidance on modern social media ecosystems often look to the author's 2018 follow-up, Crushing It!, which provides updated context and contemporary case studies.
The author published a follow-up titled Crushing It! in 2018, which serves as an update to the original work. It incorporates new lessons and features stories from entrepreneurs who successfully applied the principles from this first book to build their own brands.