The quest for global dominance

Transforming Global Presence into Global Competitive Advantage

Pages: 320
Published: 2001
Language: English

Synopsis

Vijay Govindarajan and Anil K. Gupta present lessons from their ten-year research study of over one hundred global corporations. They argue that every industry is global and every business is a knowledge business. This book outlines four essential tasks for companies to achieve and maintain global dominance, offering executives actionable, leading-edge strategies.