G
Geoffrey A. Moore
Geoffrey A. Moore is the author of Crossing the Chasm, a foundational work on technology adoption. His writing focuses on how new technologies gain traction in the market.
Crossing the Chasm
Crossing the Chasm
- Pages
- 240
- Published
- 1991
- Language
- English
Synopsis
Geoffrey Moore's seminal work, 'Crossing the Chasm,' explains the critical marketing challenges faced by technology products. It highlights the significant gap—the 'chasm'—between early adopters and the broader market of pragmatic buyers. Moore provides a clear strategy for bridging this divide by understanding pragmatic needs and delivering a complete, high-quality product.