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Geoffrey A. Moore

b. 1946

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About

Geoffrey A. Moore is the author of Crossing the Chasm, a foundational work on technology adoption. His writing focuses on how new technologies gain traction in the market.

Top Genres

Non-FictionBusiness & EconomicsTechnologyBusinessEconomics

Also Known As

Geoffrey Alexander Moore, Moore, Geoffrey A. (1946-)

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Frequently asked questions

  • What is Geoffrey A. Moore best known for?

    Geoffrey A. Moore is widely recognized for his work on technology adoption and market development, particularly his theories on crossing the chasm in the technology adoption life cycle.

  • What is the best starting point for Geoffrey A. Moore's books?

    For readers new to Geoffrey A. Moore's work, "Crossing the Chasm" is generally considered the foundational text and an excellent starting point to understand his core concepts.

  • What is Geoffrey A. Moore's writing style like?

    Geoffrey A. Moore's writing is characterized by its analytical approach to business strategy and technology marketing, often presenting complex ideas with clear frameworks and practical applications.