Joe McGinniss was an American journalist and best-selling author. Joe McGinniss was born in New York on December 9, 1942. He graduated from the College of the Holy Cross in 1964 and became a general assignment reporter at the Worcester Telegram in Worcester, Massachusetts. Within a year he left to become a sportswriter for the Philadelphia Bulletin. He then moved to the Philadelphia Inquirer as a general interest columnist. At his death McGinniss was at work on a memoir chronicling his adv...
Selling of the President, 1968
Selling of the President, 1968
Synopsis
Richard M. Nixon's 1968 presidential campaign marked a pivotal moment in American politics, as he strategically harnessed the power of television. Having learned from his 1960 debate with John F. Kennedy, Nixon assembled a team of advertising and TV professionals to master the new media landscape. This book delves into the intricate considerations and adroit manipulation of television that were central to his successful bid for the presidency.
Vibe
Genres
Characters
Richard M. NixonProtagonist
John F. KennedySupporting
Subjects
Places
Edition
No cover available
The selling of the President, 1968Unknown, 1970
278 pages
Pocket BooksLanguage: EnglishISBN: 97806718224915 editions available
