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Bu dang xing wei

xing wei jing ji xue zhi fu jiao ni geng cong ming de si kao, li cai, kan shi jie
Pages
460
Published
2016
Language
Chinese

Synopsis

Richard H. Thaler, a Nobel laureate in Economics, explores the fascinating field of behavioral economics. This book delves into how psychological factors influence economic decision-making, often leading to seemingly irrational choices. It challenges traditional economic theories by integrating human behavior into its framework, offering a fresh perspective on how markets and individuals truly operate.

About the author

R
Richard H. Thaler

Richard H. Thaler is a Nobel laureate in Economics, best known for his work on behavioral economics. His book Nudge, co-authored with Cass Sunstein, explores how small changes in choice architecture can influence people's decisions. Thaler's writing makes complex economic ideas accessible and practical.