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Claude C. Hopkins

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Claude C. Hopkins

1866 – 1932
Books
3
Followers
0

About

Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.

Top genres

Business & Economics Non-Fiction Business Biography & Memoir Biography

Also known as

Claude Hopkins

Featured works

Book cover of My Life in Advertising & Scientific Advertising
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My Life in Advertising & Scientific Advertising

Claude C. Hopkins

Book cover of Scientific Advertising

Scientific Advertising

Claude C. Hopkins

Book cover of My Life in Advertising

My Life in Advertising

Claude C. Hopkins

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