Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.
My Life in Advertising
My Life in Advertising
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My Life in AdvertisingLibrary Binding, Janu
318 pages
Reprint Services CorpISBN: 97807812819113 editions available
