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Scientific Advertising

Scientific Advertising

Business & EconomicsBusiness
Pages
64
Published
1968
Language
English

Synopsis

Discover the foundational principles that elevate advertising from a gamble to a precise science. This book lays out well-proven methods and facts, offering a reliable guide for both students and seasoned advertisers. Learn the established fundamentals that make advertising a safer and more effective business endeavor.

Prose complexity
7/10

Vibe

InformativeIntellectual

Genres

Business & Economics Business

About the author

C
Claude C. Hopkins

Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.