Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.
Scientific Advertising
Scientific Advertising
Synopsis
Discover the foundational principles that elevate advertising from a gamble to a precise science. This book lays out well-proven methods and facts, offering a reliable guide for both students and seasoned advertisers. Learn the established fundamentals that make advertising a safer and more effective business endeavor.
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Scientific AdvertisingPaperback, Jul
90 pages
CreateSpace Independent Publishing PlatformISBN: 97814783410005 editions available
