Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.
My Life in Advertising & Scientific Advertising
My Life in Advertising & Scientific Advertising
Synopsis
This volume collects two essential works by advertising pioneer Claude C. Hopkins. "Scientific Advertising," originally published in 1923, remains a foundational text for copywriters. It's paired with his autobiography, "My Life in Advertising," written four years later, offering insights into the mind of a marketing innovator.
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Claude C. HopkinsProtagonist
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Edition
My life in advertising ; Scientific advertisingHardcover, Dece
318 pages
Crain BooksLanguage: EnglishISBN: 97808725100435 editions available
