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My Life in Advertising & Scientific Advertising

My Life in Advertising & Scientific Advertising

Two Works by Claude C. Hopkins
BiographyBiography & Memoir
Pages
334
Published
1966
Language
English

Synopsis

This volume collects two essential works by advertising pioneer Claude C. Hopkins. "Scientific Advertising," originally published in 1923, remains a foundational text for copywriters. It's paired with his autobiography, "My Life in Advertising," written four years later, offering insights into the mind of a marketing innovator.

Prose complexity
4/10

Vibe

InformativeInspiring

Genres

Biography Biography & Memoir Business Business & Economics History Self-Help & Psychology

About the author

C
Claude C. Hopkins

Claude C. Hopkins was a true pioneer in advertising, and his books My Life in Advertising and Scientific Advertising are essential reading for anyone interested in the principles of effective marketing. These works offer practical, no-nonsense advice that still holds up today.