Sŭt'abŏksŭ, k'ŏp'i hanjan e tamgin sŏnggong sinhwa

This book tells the story of Starbucks, detailing its journey from a small coffee bean retailer to a global phenomenon. It explores the leadership and marketing strategies that fueled its success, offering insights into building a powerful brand and fostering a unique company culture. The narrative highlights the vision and challenges faced in creating a beloved coffee empire.