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Book cover of Confessions of an advertising man

Confessions of an advertising man

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1963192 pagesAtheneum

Synopsis

David Ogilvy, the legendary advertising executive, shares his hard-won wisdom in this classic guide. Learn the secrets behind creating successful advertising campaigns and building a powerful brand from the man who practically invented modern advertising. It's an essential read for anyone interested in the art and business of persuasion.

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Authors

David Ogilvy, the man behind Confessions of an Advertising Man, was a true legend in the world of marketing. His sharp insights and practical advice still resonate today, making his work essential reading for anyone interested in business and communication.

Matthieu Deloison is the author of Confessions of an Advertising Man, a look into the world of advertising. He writes with a direct style that pulls you right in.

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Characters

David OgilvyProtagonist

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Edition

No cover available
5 editions available