David Ogilvy, the man behind Confessions of an Advertising Man, was a true legend in the world of marketing. His sharp insights and practical advice still resonate today, making his work essential reading for anyone interested in business and communication.
Ogilvy on advertising
Ogilvy on advertising
Synopsis
This essential guide to advertising, penned by the founder of the renowned Ogilvy & Mather agency, offers insights into effective marketing strategies. It explores both successful and unsuccessful advertising techniques, providing a comprehensive overview of the industry. The text is richly illustrated with 185 advertisements, offering practical examples for readers.
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David OgilvyProtagonist
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Edition
Ogilvy on AdvertisingPaperback, Sept
223 pages
Prion Books LtdISBN: 9781853751967New Ed edition5 editions available
