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Book cover of Konumlandirma Stratejileri

Konumlandirma Stratejileri

2017Optimist

Synopsis

This book explores effective positioning strategies for businesses. It offers insights into how companies can differentiate themselves in the marketplace and create a unique identity in the minds of consumers. The text provides practical advice for developing and implementing successful marketing approaches.

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About the author

Jack Trout is a marketing legend, co-author of the essential guide, The 22 Immutable Laws of Marketing. His straightforward approach to strategy has shaped how businesses think about their brands.

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Edition

Book cover of Konumlandirma Stratejileri