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Yuniya Kawamura
Yuniya Kawamura explores the intricacies of Japanese culture and urban living. Her book, Tokyolife, provides a close look at the social dynamics shaping modern Tokyo.
FASHION-OLOGY: AN INTRODUCTION TO FASHION STUDIES
Synopsis
This book offers a concise introduction to the sociology of fashion, drawing a clear distinction between clothing as a tangible product and fashion as a symbolic cultural phenomenon. Author Yuniya Kawamura challenges the myth of the 'genius designer,' asserting that fashion is a belief system shaped by an institutional structure. She reveals how this systemic framework legitimizes designers' creativity and explains the origins of major fashion cities like Milan and New York.