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Bruce Patton
Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.
Das Harvard-Konzept
Synopsis
This book presents a groundbreaking approach to negotiation, offering practical strategies for reaching mutually agreeable solutions in any conflict. It moves beyond traditional win-lose tactics, focusing instead on principled negotiation that prioritizes interests over positions. Learn how to separate people from the problem, focus on interests, invent options for mutual gain, and insist on using objective criteria.