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Bruce Patton
Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.
Como chegar ao sim
- Pages
- 214
- Published
- 2005
- Language
- Portuguese
Synopsis
This guide offers a straightforward, universally applicable method for resolving disagreements without losing your temper or giving in. It presents a principled approach to negotiation, focusing on mutual gain rather than positional bargaining. Learn how to separate people from the problem, focus on interests, invent options for mutual gain, and insist on using objective criteria.
