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Book cover of Como chegar ao sim

Como chegar ao sim

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2005214 pagesImago

Synopsis

This guide offers a straightforward, universally applicable method for resolving disagreements without losing your temper or giving in. It presents a principled approach to negotiation, focusing on mutual gain rather than positional bargaining. Learn how to separate people from the problem, focus on interests, invent options for mutual gain, and insist on using objective criteria.

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Authors

Harvard Law School professor and director of the Harvard Negotiation Project.

William Ury is a negotiation expert, co-author of the classic Getting to Yes. His work focuses on finding practical solutions to conflict.

Bruce Patton is a name you might recognize from Getting to Yes, a foundational text on negotiation. He's a key figure in the world of practical communication and conflict resolution.

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Book cover of Como chegar ao sim