Built to Last

Built to Last: Successful Habits of Visionary Companies is a business classic by Jim Collins and Jerry I. Porras, the result of a six-year study of companies that survived and thrived for decades. The authors identify core principles — such as a disciplined vision, a culture of innovation, and the ability to adapt while staying true to core values — that distinguish enduringly great companies from those that fail. It has become a staple of management education and corporate strategy.