Backlash

Susan Faludi's seminal work, Backlash, returns with a new preface to confront the persistent anti-feminist messages that continue to target women's rights. Originally published in 1991, the book dismantled media myths and exposed how progress for women is often met with a calculated societal pushback. Faludi revisits these themes, showing how feminist gains are distorted to serve commercial interests and how the fight for self-determination is co-opted by consumerism.