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Triggers

30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Pages
180
Published
1999
Language
English

About the author

J
Joseph Sugarman

Joseph Sugarman is the author of The Adweek Copywriting Handbook, a go-to guide for anyone interested in persuasive writing. His work focuses on the practical craft of creating effective advertising copy.