Joseph Sugarman

b. 1938

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About

Joseph Sugarman is the author of The Adweek Copywriting Handbook, a go-to guide for anyone interested in persuasive writing. His work focuses on the practical craft of creating effective advertising copy.

Top Genres

Non-Fiction Business & Economics Self-Help Business Self-Help & Psychology

Featured Works

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The Adweek Copywriting Handbook

Joseph Sugarman

Marketing Secrets of a Mail Order Maverick

Dick Hafer

Advertising secrets of the written word

Joseph Sugarman

City Smart

Joseph Sugarman

Los Resortes Psicologicos De La Venta/the Psychological Means of Selling

Joseph Sugarman

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