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Michael E. Gerber
Michael E. Gerber is the author of the business classic, The E-Myth Revisited. He's a go-to for anyone looking to understand how to build a successful business that works for you.
The E-Myth Physician
Synopsis
Michael Gerber challenges the common misconception that technical skill in a profession translates to business acumen. In "The E-Myth Physician," he offers a radical approach to managing a medical practice, moving beyond the daily grind of patient care and administrative tasks. This guide provides a systematic framework to create a profitable and efficient practice that can thrive even without the physician's constant presence, ultimately improving both the business and the physician's personal life.