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Michael E. GerberManagement · Business & Economics
Beyond the Emyth
This book builds on the core idea that a small business thrives when its owner focuses on developing the business's operating system, rather than just working within it. It offers an expanded perspective for entrepreneurial small business owners, providing a clear and precise eight-step process. The guide helps owners invent, build, and launch a company capable of scaling beyond a 'Company of One.