Skip to content

The Conquest of Cool

The Conquest of Cool

Business Culture, Counterculture, and the Rise of Hip Consumerism
Business & EconomicsHistory
Pages
322
Published
1997
Language
English

Synopsis

This study explores how the youth counterculture of the 1960s was not only a grassroots movement but also a phenomenon co-opted and even anticipated by American businesses, particularly the advertising and men's clothing industries. Thomas Frank reveals how these sectors, once pillars of conservatism, embraced rebellion and counterculture as marketing tools. The book offers a history of advertising and an incisive commentary on the evolution of American consumerism, highlighting the pervasive co-optation that defines today's commercial culture.

Prose complexity
10/10

Vibe

InformativeIntellectualThought-ProvokingComplex

Genres

Business & Economics History Politics & Society Sociology

Authors

J
Jordi Costa Vila

Jordi Costa Vila is the author of The Conquest of Cool. This book examines how counterculture movements are absorbed into mainstream culture and commerce. He offers a direct look at pop culture's historical shifts.

J
Juan Carlos Castillón

Juan Carlos Castillón wrote The Conquest of Cool, a book exploring the evolution of style and cultural trends. He's a writer who looks at how ideas and aesthetics catch on.

M
Mónica Sumoy Gete-Alonso

Mónica Sumoy Gete-Alonso is the author of The Conquest of Cool. She writes about culture and history.

T
Thomas Frank

American political analyst, historian and writer