Characters in The Colour of Magic

Rincewind

A failed wizard of Unseen University who cannot cast a single spell but has an exceptional gift for survival and running away.

Also in The Light Fantastic, Sourcery, Eric, Interesting Times, The Last Continent, The Last Hero, Unseen Academicals, Raising Steam

Twoflower

The Disc's first tourist — an insurance clerk whose innocent wonder and conspicuous wealth cause chaos wherever he goes.

Also in The Light Fantastic, Interesting Times

The Luggage

A sapient pear-wood chest on hundreds of legs that follows its owner with total loyalty and occasionally lethal enthusiasm.

Also in Eric, Interesting Times

Death (Discworld)

Also in Guards! Guards!, Men at Arms, The Light Fantastic, Feet of Clay, Sourcery, Mort, The Last Continent, The Last Hero, Carpe Jugulum, Moving Pictures

Lady Death

The anthropomorphic personification of mortality, who takes a recurring interest in Rincewind — a man who keeps eluding him.

Also in Mort