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Sutabakkusu seiko monogatari

Sutabakkusu seiko monogatari

BiographyBusiness & Economics
Pages
462
Published
1998
Language
Japanese

Synopsis

This book tells the story of Starbucks' rise to global prominence, focusing on the vision and leadership of Howard Schultz. It details the company's journey from a small coffee bean retailer to an international phenomenon, exploring the challenges and innovations that shaped its success. The narrative offers insights into brand building, corporate culture, and the pursuit of a unique customer experience.

Prose complexity
4/10

Vibe

InformativeInspiring

Genres

Biography Business & Economics

Authors

D
Dori Jones Yang

Dori Jones Yang writes about business and success stories. Her book, Sutabakkusu seiko monogatari, tells the story of Starbucks' rise. She offers a direct look at how companies grow.

H
Howard Schultz

Howard Schultz is the driving force behind Starbucks, and his book Pour Your Heart Into It shares his journey building the coffee giant. It's a great read for anyone interested in business and leadership.

S
Shuji Okawa

Shuji Okawa writes business non-fiction, offering readers a clear look at corporate strategies. His most recognized work, Sutabakkusu seiko monogatari, examines the success story of Starbucks. Readers interested in business insights will find his books informative.

T
Teruo Obata

Teruo Obata is the author behind "Sutabakkusu seiko monogatari," a book detailing the success of Starbucks. Readers interested in business narratives will enjoy his work.