From the Ground Up

Howard Schultz, the longtime CEO of Starbucks, explores the new responsibilities of leaders, businesses, and citizens in American society. Through the lens of his own life, from growing up in Brooklyn housing projects to building a global brand, Schultz examines how personal drive and ingenuity can be channeled into something more meaningful than individual success. He shares his unconventional efforts to balance profit with human dignity, tackling societal issues like health insurance and free college tuition for employees.