J. R. Brent Ritchie is known for the book Tourism. In it, Ritchie takes a close look at the world of travel. Readers interested in how we explore the globe will find this a straightforward read.
Competitive Destination
Competitive Destination
Synopsis
This academic text explores the critical factors that contribute to the success of tourist destinations in a competitive global market. It delves into strategic planning, marketing, and management techniques essential for developing and sustaining a thriving tourism industry. The book offers insights for policymakers, industry professionals, and researchers interested in the dynamics of destination competitiveness.
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Edition
The Competitive DestinationPaperback, Sept
304 pages
CabiLanguage: EnglishISBN: 9781845930103New Ed edition
