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Competitive Destination

A Sustainable Tourism Perspective (Cabi Publishing)
Pages
304
Published
2005
Language
English

Synopsis

This academic text explores the critical factors that contribute to the success of tourist destinations in a competitive global market. It delves into strategic planning, marketing, and management techniques essential for developing and sustaining a thriving tourism industry. The book offers insights for policymakers, industry professionals, and researchers interested in the dynamics of destination competitiveness.