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Co-Opetition

Co-Opetition

BusinessEconomics
Pages
304
Published
1996
Language
English

Synopsis

A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.

Prose complexity
7/10

Vibe

InformativeIntellectualThought-ProvokingComplex

Genres

Business Economics Management

Authors

A
Adam M. Brandenburger

Adam M. Brandenburger writes about business strategy and game theory. He is best known for his influential books, Right Game and Co-Opetition, which explore how companies can create value and reshape their industries.

B
Barry J. Nalebuff

Barry J. Nalebuff (born July 11, 1958) is an American businessman, business theorist, and writer. He is a Milton Steinbach Professor of Management at Yale School of Management and author who specializes in business strategy and game theory.