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Adam M. Brandenburger

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About

Adam M. Brandenburger writes about business strategy and game theory. He is best known for his influential books, Right Game and Co-Opetition, which explore how companies can create value and reshape their industries.

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Non-Fiction Management Economics Business Business & Economics

Frequently asked questions

  • What is Adam M. Brandenburger known for?

    Adam M. Brandenburger is recognized for his pioneering work in applying game theory to business strategy. His collaborations with Barry Nalebuff introduced concepts like co-opetition, which explores how companies can both compete and cooperate to create value.