Robert B. Cialdini is the author of the classic Influence. His work explores the psychology of persuasion and how it shapes our decisions.
As armas da persuasão
As armas da persuasão
Synopsis
This book explores the psychology of persuasion, revealing the six universal principles that guide human behavior and influence decision-making. It explains how these principles are used by compliance professionals to get others to say 'yes,' and offers strategies for both employing and defending against them. Readers will gain a deeper understanding of why people are swayed and how to navigate the world of influence.
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Genres
Edition
As armas da persuasãoPaperback, 26 j
304 pages
Editora SextanteLanguage: PortugueseISBN: 97885754280921ª
