Edward de Bono

Edward de Bono is widely recognized for developing the concept of lateral thinking, a method of solving problems by approaching them indirectly and creatively.

For readers new to his ideas, "Lateral Thinking: Creativity Step by Step" is often recommended as a foundational text that clearly introduces his core concepts.

He developed several structured thinking tools, including the Six Thinking Hats method, which provides a framework for group discussion and individual thinking.